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The materialistic attraction means, the first attraction is sex. This whole world, not only human society, in animal society also... There are 8,400,000's of different kinds of societies according to different kinds of species of life. "Birds of the same feather flock together." As it is said, that a species, a particular type of species of life... Not only that, we human beings, we have flocked together. Birds of the same feather. This is not very important thing. If you combine together as American or Indian or Chinese or many other names, oh, same thing in there in the lower animals also. Therefore this saying is very nice, that "Birds of the same feather flock together." So this propensity of combination of society, community, amongst the human being, is not very important improvement. So in this way, our attachment increases. So when we are old enough, Prahlada Maharaja says that ko grhesu puman saktam. The older we are, our attachment for homehome, society, society, friendship, loveincreases.

The beginning of attachment is sex. That is described in the Bhagavata. Pumsah striya mithuni etat. The whole world is attached with one another on the basis of sex. So the sex attraction increases as we increase our products of sex. Grha-ksetra-sutapta-vittaih [SB 5.5.8]. The products of sex... The first combination is with wife, and then we want some apartment or place to live together; then produce children; then we want society; then we want money, wealth. In this way, go on increasing, the real purpose of life is forgotten. The real purpose of life is, especially for the human being, is how to get away from this material bondage. So in the old age, Prahlada Maharaja says, when the attachment is too much grown Ko grhesu puman saktam. The attachment for home, society, friendship, is natural. But when that attachment is very solid and grown strong, at that time he says, sneha-pasair drdhair baddham. When the affection with one another is very firmly settled, how one can leave? (aside:) I am feeling warm. Wretched(?). I want to take off, yes. (sound of Prabhupada removing sweater) It is inconveniently turned. (pause) Sneha-pasair drdhair baddham utsaheta. When our attachment becomes too much strong, it is not possible to give up this material society, friendship, love, and attachment.

So therefore the whole stress is given, Prahlada Maharaja giving, that if we want to begin Krsna consciousness, then we have to begin immediately because the more we grow older, our attachment for material things becomes more and more strong, and at that time it is very difficult. Therefore according to Vedic civilization, as I was explaining the other day, at a certain point one has to, by, I mean to say, voluntarily, one has to give up the so-called society, friendship and love, and engage fully for cultivation of Krsna consciousness. Now, in this meeting I shall request those who are not very much attached to this materialistic way of life... They are seeking after something tangible, for, I mean to say, spiritual consciousness or spiritual life. So for them I present with submission that this Krsna consciousness movement is the only solace for the human society if they are actually hankering after something spiritual. So let them understand this science and seriously consider. Do not be misled. If you are actually hankering after something sublime, this Krsna consciousness is the, the thing. So we submit for your consideration and take it very seriously. So Prahlada Maharaja said,

What we call maya... Maya means Ma means "not," and ya means "this." What you are accepting as fact, it is not a fact. This is called maya. Ma-ya. Maya means "Don't accept it as truth." It is simply flickering flash only. Just like in the dream we see so many things, and in the morning we forget everything. This is subtle dream. And this existence, this bodily existence and relationship to this body, society, friendship, and love and so many things, they are also gross dream. It will finish. It will stay Just like dream stays for a few minutes or few hours when you are asleep, similarly, this gross dream also will remain, say, for few years. That's all. It is also dream. But actually we are concerned with the person who is dreaming or who is acting. So we have to take him out from this dream, gross and subtle. That is the proposition. So that can be done very easily by this process of Krsna consciousness, and that is being explained by Prahlada Maharaja.

Aupasthya-jaihvam bahu-manyamanah, katham virajyeta duranta-mohah. Duranta means formidable. It is very difficult. So according to Vaisnava philosophy or Vaisnava activities, because this tongue is very strong to be conquered, to be win over, the tongue is given Krsna prasadam. First thing is tongue is controlled, that "You should not eat such and such things, you should not drink such and such things, you should simply take Krsna prasadam." That means that is the process of controlling the tongue. And if you can control the tongue and draw a straight line, then you control your belly and control your sex also. That is the formula. Because these three things are making us too much attracted to the society, friendship and love. Kutumba-posaya viyan nijayur na budhyate 'rtham vihatam pramattah. In this way, for maintaining the family memberskutumba, kutumba means family membershe is in madness. Pramattah. The very word is used here, pramattah. In madness, he is forgetting his real business and he's simply wasting time in this way for maintaining family or society and friendship.

Now, that does not mean that Prahlada Maharaja is recommending to neglect the, this family life or society and... No. He was family man. Prahlada Maharaja was a great king. He was ruling over. So it is not the question of neglect. But we must know that if we become more and more entangled in these affairs, then our real business will be lost. Our real business is how to get out of this entanglement, not to be more and more, I mean to say, implicated in this entanglement. That should be the point of view: to make the best use of a bad bargain. That should be the philosophy of life. We are put into this material existential condition, and we have to get out. But at the same time, so far, so long this material body is there, we have to maintain it also. Just like... The example is very nice. We can cite that you have to go to some place, and you have got a car. You have to take care of the car so far it can carry you to your destination, not that you simply take care of your car and you forget your destination and your own body. This is not your business. Similarly, we have to carry on our business. We have to... Because with this body...

Suppose we are cultivating Krsna consciousness. So Krsna consciousness... So this body has to be maintained. Suppose my body is sick. I must go to the doctor, take help, and keep it very nicely. And I must take foodstuff so that the body is maintained nicely. That care should be taken. But not that we forget our real business. The same example: If we forget that I have to use this car and go to such and such destination and simply take care of the car, that is our foolishness. So society, friendship, love, and everything should be so adjusted that it may not disturb our real purpose of life. Not that we forget our real purpose of life and we become more and more entangled in the so-called society, friendship and love. That is the instruction of Prahlada Maharaja.

Kutumba-posaya viyan nijayur na budhyate 'rtham vihatam pramattah. Pramattah. The so-called materialistic advanced people, they are described herein as pramattah, crazy. Sometimes we are designated by them that "These people, Krsna conscious people, they are crazy." And we think that they are crazy. So we do not know who is crazy. Therefore we have written a small pamphlet, "Who is Crazy?" Actually, one who has forgotten his real destination of life, he is crazy. He is wasting his life. He is spoiling his life. This is the only opportunity. But due to ignorance, they do not care for it. They think that "Life is going on like this. We are enjoying life." No. We should be very responsible and cautious. Otherwise, Prahlada Maharaja says, na budhyate artham vihatam. Artham. They cannot understand, they are sacrificing their greatest wealth. Greatest wealth. This human form of life is the only opportunity to get out of the cycle of birth and death. If we again put into the cycle of lower animals, oh, it will take millions of years again to come again to this human form of life.

So they do not know. Therefore they are described here as pramattah. Pramattah. Sarvatra tapa-traya-duhkhitatma nirvidyate na sva-kutumba-ramah. Actually, they are experiencing every step miserable. It is not that by improving economic condition of life one has become very peaceful. Otherwise why there is war? Why there is struggle? This is... These things cannot be stopped. However you may improve materially, however you may improve your economic condition, the disturbance of the world, at least, birth, death, disease, and old age, cannot be checked. So if we do not understand these things very seriously and simply engage ourself in these material activities, although we are experiencing sarvatra tapa-traya-duhkhitatma...

Tapa-traya means three kinds of miseries: miseries inflicted by other persons or other living entities... That is, we have practical experience. We create so many friends also, so many enemies also. We do not go into the jungle because we know there are jungle animals who may attack us. So... Even at home there are bugs, there are mosquitoes; they also give us trouble. So there is a kind of trouble or misery inflicted by other living entities. That is called adhibhautika. Three kinds of miseries. Miseries offered by other living entities. We also offer, I mean to say, miseries to the other animals. Just like we have created our slaughterhouse. We send so many cows and animals for being slaughtered. Similarly, we are also attacked by other animals. So this is the law of nature. I am killing you, you are killing me. This is called adhibhautika. This is one class of misery. The other class of misery is due to this body and mind. Sometimes the body is sick; we don't feel very nice. Sometimes the mind is disturbed. That is also..., it may be due to other friend or other relative; so mind is not in order. This is called adhyatmika. So adhibhautika, adhyatmika. And other disturbance created by adhidaivaika. Daiva means on which we have no control. Just like earthquake, flood, or similar nature's disturbance on which we have no control.

So here it is said, tapa-traya-duhkhitatma. Duhkhi. That is our ignorance. We are always unhappy due to these three kinds of miseries inflicted by the laws of nature, but still, we think that we are very nice. But actually we are duhkhitatma, we are always sorry. Nirvidyate na kutumba-ramah. But there is no satiation because the only solace is that he is within the so-called friendship, love and society. That's all. Kutumba-ramah. Vittesu nityabhinivista-ceta vidvams ca dosam para-vitta-hartuh. And being too much attached to money matters, even learned persons, even very, I mean to say, advanced intellectually, they also try to steal others money. Para-vitta. Although it is a fault. Although it is fault. Vittesu nityabhinivista-ceta. Nitya, perpetually too much attached to money. Nityabhinivista. Nivista means profoundly attached. Profoundly attached to money. Vidvams ca dosam para-vitta-hartuh. Although to take other money or to steal others' money is a fault It is a fault not only to the law of the state, but it is a fault to the law of the Supreme God also. You can avoid the state law by stealing, but you cannot avoid the law of the Supreme Person. You see, He can see everywhere. You can steal very stealthily so that police constables or police force cannot see. You are think that "I am doing very nicely. Nobody can see me." But you cannot avoid the eyes of the Supreme. So dosa, it is fault. Either in this world or in the next world, it is faulty. But we are so accustomed, we are so, I mean to say, profoundly attached to money that we take illegally others' money. Para-vitta-hartuh. Pretyeha vathapy ajitendriyas. Although we know that in this world it is faulty and also next world it is faulty, but because we have our senses uncontrolled, we cannot change. Asanta kamo harate kutumbi. And the main attraction is all these nonsense things are done simply being attached to the so-called society, friendship, and love. That's all.

Of course, in India I have personal experience that many... Why in India? I have seen here also. In New York our boys wanted to purchase one house, and they had a few thousand dollars, and a group of lawyers, I mean to say, they made a plan to take out this ten thousand dollars from these boys, and... I know it personally. They are educated lawyers, but because they're acting on the mental plane, they are thinking that "By somehow or other, if we can grab this money and we shall divide amongst lawyers..." This is going on. The so-called educated persons, for want of Krsna consciousness, they can act less than even an animal. You see? So vidvan apittham danujah kutumbam pusnan sva-lokaya na kalpate vai. So they do not care for what is going in the next life. Tamah prapadyeta yatha vimudhah. They also fall into the darkness, the darkest region, or ordinary illiterate or ignorant persons also fall.

And another explanation of the demons and the demigods are there in the Srimad-Bhagavad-gita. Visnu-bhaktah bhaved daiva asuras tad-viparyayah. Those who are in Krsna consciousness, they are called demigods. Demigods, you don't think that simply the citizens or the residents of higher planet, they are called demigods. No. Even in this planet, those who are devotees of the Lord, those who accept the supremacy of God and those who are devotee, they are called demigods. And those who do not accept that, those who defy the existence of God, they are called demons. So Prahlada Maharaja recommends that tato vidurat parihrtya daitya. Durat: "From distance, from long distance, please give up the association of the demons." Upetya narayanam adi-devam sa mukta-sangair isito 'pavargah: "And take the company of, accept the society of devotees." Then it will be very easy. Sangat sanjayate kamah. Your desires and your propensities will be according to your society. Just like in English language it is said, "A man is known by his company." So we have to change our company.

This Krsna consciousness movement is another chance for changing the company, the society. Here in the temple, those who are coming and associating with us, now, we chant, we talk about God, we hear authoritative scriptures like Srimad-Bhagavad-gita, Srimad-Bhagavatam, and we distribute prasadam, and we chant, we dance, we restrict ourself, we restrain ourself. We do not allow illicit sex. We do not, I mean to say, take any intoxicants. We do not indulge in gambling. We do not indulge in meat-eating. Similarly, we are trying to form character and God consciousness, Krsna consciousness. So therefore it is not that this society is opened for exploiting others. This society is for giving good association to the, I mean to say, misguided people, this society, so that by association they will gradually develop godly qualities. The godly qualities are already within you. It is dormant. Not that Krsna consciousness is being injected in you. Oh, that is not possible. You are more advanced in every way, you Americans. And because I have come from India with some poor knowledge, I am injecting something in your brain? No. The Krsna consciousness is already there. I am simply helping you to revive it. That's all.

Just like a boy or a girl, when they are grown up, it is not that anybody has instructed them how to enjoy sex life. It is already there, but it was not, I mean to say, experienced when they were children. But with the grown up age the propensities automatically become manifest. Nobody has to learn these things. Similarly, Krsna consciousness is not a thing to be learned. It is to be revived. Just like the matches. There is already fire. If you simply rub the stick, the fire will come. It is not that ordinary stick, if you rub, there will be fire. The fire is already there. Similarly, Prahlada Maharaja recommends that you have to change your association: "My dear daityas, boys of the demons, please change your asso... Give up the association of the demonic people, and please take the association of narayana-para, those who are Krsna conscious, or God conscious." Upetya narayanam adi-devam sa mukta-sangair isito 'pavargah: "If you take up that association, then gradually you will be advanced to the highest goal of achievement or spiritual life." So in this way please try to understand us. Don't misunderstand us. And we shall try to serve you with our greatest service motive. And in the meantime, if you have got any question, you can ask. (devotees offer obeisances) Any question? Yes?