This argument offered by Maharaja Rahugana is certainly very effective. In his Bhakti-rasamrta-sindhu (1.2.4), Srila Rupa Gosvami says, tasmat kenapy upayena manah krsne nivesayet: somehow or other, one should engage in Krsna consciousness. Actually every living being is an eternal servant of Krsna, but due to forgetfulness, a living entity engages himself as an eternal servant of maya. As long as one is engaged in mayas service, he cannot be happy. Our Krsna consciousness movement aims at engaging people in Lord Krsnas service. That will help them become freed from all material contamination and sinful activity. This is confirmed in Bhagavad-gita (4.10): vita-raga-bhaya-krodhah. By becoming detached from material activities, we will be freed from fear and anger. By austerity, one becomes purified and eligible to return home, back to Godhead. The duty of the king is to rule his citizens in such a way that they can become Krsna conscious. This would be very beneficial for everyone. Unfortunately the king or president engages people in sense gratification instead of the Lords service, and such activities are certainly not beneficial for anyone. King Rahugana tried to engage Jada Bharata in carrying the palanquin, which is a form of sense gratification for the King. However, if one is engaged as a palanquin carrier in the Lords service, that is certainly beneficial. In this godless civilization, if a president engages people somehow or other in devotional service or the awakening of Krsna consciousness, he renders the very best service to the citizens.