yadyapi anya sankete anya haya namabhasa
tathapi namera teja na haya vinasa
yadyapi—although; anya—another; sankete—by intimation; anya—that other; haya—is; nama-abhasa—almost equal to the holy name; tathapi—still; namera teja—the transcendental power of the holy name; na haya vinasa—is not destroyed.
Namacarya Haridasa Thakura, the authority on the chanting of the holy name, said, "The chanting of the Lord's holy name to indicate something other than the Lord is an instance of namabhasa. Even when the holy name is chanted in this way, its transcendental power is not destroyed.
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