SB 4.24.10

As stated in the previous verse (kriya-kanḍesu nisnataḥ), Maharaja Barhisat dived very deeply into the fruitive activities of sacrifice. This means that as soon as he finished one yajna in one place, he began performing another yajna in the immediate vicinity. At the present moment there is a similar need to perform sahkirtana-yajna all over the world. The Krsna consciousness movement has started performing sahkirtana-yajna in different places, and it has been experienced that wherever sahkirtana-yajna is performed, many thousands of people gather and take part in it. Imperceptible auspiciousness achieved in this connection should be continued all over the world. The members of the Krsna consciousness movement should perform sahkirtana-yajna one after another, so much so that all the people of the world will either jokingly or seriously chant Hare Krsna, Hare Krsna, Krsna Krsna, Hare Hare/ Hare Rama, Hare Rama, Rama Rama, Hare Hare, and thus they will derive the benefit of cleansing the heart. The holy name of the Lord (Harer nama) is so powerful that whether it is chanted jokingly or seriously the effect of vibrating this transcendental sound will be equally distributed. It is not possible at the present moment to perform repeated yajnas as Maharaja Barhisat performed, but it is within our means to perform sahkirtana-yajna, which does not cost anything. One can sit down anywhere and chant Hare Krsna, Hare Krsna, Krsna Krsna, Hare Hare/ Hare Rama, Hare Rama, Rama Rama, Hare Hare. If the surface of the globe is overflooded with the chanting of the Hare Krsna mantra, the people of the world will be very, very happy.