The conditioned soul is bewildered by the external material energy, which fully engages him in a variety of sense gratification. Due to engagement in material activities, one's original Krsna consciousness is covered. However, as the supreme father of all living entities, Krsna wants His sons to return home, back to Godhead; therefore He personally comes to deliver Vedic literatures like Bhagavad-gita. He engages His confidential servants who serve as spiritual masters and enlighten the conditioned living entities. Being present in everyone's heart, the Lord gives the living entities the conscience whereby they can accept the Vedas and the spiritual master. In this way the living entity can understand his constitutional position and his relationship with the Supreme Lord. As personally enunciated by the Lord Himself in Bhagavad-gita (15.15), vedais ca sarvair aham eva vedyah: through the study of Vedanta, one may become fully aware of his relationship with the Supreme Lord and act accordingly. In this way one may ultimately attain the platform of loving service to the Lord. It is in the living entity's best interest to understand the Supreme Lord. Unfortunately, the living entities have forgotten; therefore Srimad-Bhagavatam says: na te viduh svartha-gatim hi visnum (Bhag. 7.5.31).