kali-kale nama-rupe krsna-avatara
nama haite haya sarva-jagat-nistara
kali-kale—in this Age of Kali; nama-rupe—in the form of the holy name; krsna—Lord Krsna; avatara—incarnation; nama—holy name; haite—from; haya—becomes; sarva—all; jagat—of the world; nistara—deliverance.
"In this Age of Kali, the holy name of the Lord, the Hare Krsna maha-mantra, is the incarnation of Lord Krsna. Simply by chanting the holy name, one associates with the Lord directly. Anyone who does this is certainly delivered.

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