brahmānando bhaved eṣa cet parārddha-guṇīkṛtaḥ naiti bhakti-sukhāmbodheḥ paramāṇu-tulām api

"If brahmananda, the transcendental bliss derived from understanding impersonal Brahman, were multiplied a million times, such a quantity of brahmananda could not compare with even an atomic portion of the pleasure relished in pure devotional service." (B.r.s. 1.1.38)