PURPORT

This verse confirms Krsna's all-attractiveness. Maharaja Bharata was so attracted to Krsna that he gave up all his material possessions. Generally materialistic people are attracted by such possessions.

ato grha-ksetra-sutapta-vittair
janasya moho 'yam aham mameti
(Bhag. 5.5.8)

"One becomes attracted to his body, home, property, children, relatives and wealth. In this way one increases life's illusions and thinks in terms of 'I and mine.' " The attraction for material things is certainly due to illusion. There is no value in attraction to material things, for the conditioned soul is diverted by them. One's life is successful if he is absorbed in the attraction of Krsna's strength, beauty and pastimes as described in the Tenth Canto of Srimad-Bhagavatam. The Mayavadis are attracted to merging into the existence of the Lord, but Krsna is more attractive than the desire to merge. The word abhavah means "not to take birth again in this material world." A devotee doesn't care whether he is going to be reborn or not. He is simply satisfied with the Lord's service in any condition. That is real mukti.

iha yasya harer dasye
karmana manasa gira
nikhilasv apy avasthasu
jivan-muktah sa ucyate

"One who acts to serve Krsna with his body, mind, intelligence and words is a liberated person, even within this material world." (Bhakti-rasamrta-sindhu 1.2.187) A person who always desires to serve Krsna is interested in ways to convince people that there is a Supreme Personality of Godhead and that the Supreme Personality of Godhead is Krsna. That is his ambition. It doesn't matter whether he is in heaven or in hell. This is called uttamasloka-lalasa.

[Madhya 9.269]