bhārata-bhūmite haila manuṣya-janma yāra janma sārthaka kari' kara para-upakāra

One who has taken birth in the land of Bharata-bhumi, India, should take full advantage of his birth. He should become completely well versed in the knowledge of the Vedas and spiritual culture and should distribute the experience of Krsna consciousness all over the world. People all over the world are madly engaging in sense gratification and in this way spoiling their human lives, with the risk that in the next life they may become animals or less. Human society should be saved from such a risky civilization and the danger of animalism by awakening to God consciousness, Krsna consciousness. The Krsna consciousness movement has been started for this purpose. Therefore unbiased men of the highest echelon should study the principles of the Krsna consciousness movement and fully cooperate with this movement to save human society.