The stage in which the consciousness of the living entity is attracted by the three modes of material nature is called conditional life. But when that same consciousness is attached to the Supreme Personality of Godhead, one is situated in the consciousness of liberation.
There is a distinction here between Krsna consciousness and maya consciousness. Gunesu, or maya consciousness, involves attachment to the three material modes of nature, under which one works sometimes in goodness and knowledge, sometimes in passion and sometimes in ignorance. These different qualitative activities, with the central attachment for material enjoyment, are the cause of one’s conditional life. When the same cetah, or consciousness, is transferred to the Supreme Personality of Godhead, Krsna, or when one becomes Krsna conscious, he is on the path of liberation.
Link to this page: https://prabhupadabooks.com/tlk/9/tlk_vs_15