SB 3.29.19

In the beginning of this instruction, the Lord explained to His mother that mad-guna-sruti-matrena. Simply by hearing the name, quality, form, etc., about the Supreme Personality of Godhead, one becomes immediately attracted. When…, when the person is fully qualified by following the rules and regulation as recommended in different scriptures and…, to be qualified with all these transcendental qualities means anartha-nivrtti. Anartha-niv…, anartha means we have developed certain unnecessary qualities due to our contaminated association with the material nature. So to develop the transcendental qualities, as explained in the previous verses, means to become free from the contaminated qualities.