Holy places like Vrndavana, Hardwar, Prayaga and Jagannatha Puri are especially meant for the execution of devotional service. Vrndavana specifically is the most exalted and preferred holy place for Vaisnava devotees of Lord Krsna who are aspiring to return back to Godhead, the Vaikuntha planets. There are many devotees in Vrndavana who regularly bathe in the Yamuna, and this cleanses all the contamination of the material world. By constantly chanting and hearing the holy names and pastimes of the Supreme Lord, one certainly becomes purified and becomes a fit candidate for liberation. However, if one purposefully falls victim to sense gratification, he has to be punished, at least for one lifetime, like Bharata Maharaja.