The name of God is Krsna, because He is so attractive that the pure devotee can give up everything within this material world on His behalf. Maharaja Bharata was an ideal king, instructor and emperor of the world. He possessed all the opulences of the material world, but Krsna is so attractive that He attracted Maharaja Bharata from all his material possessions. Yet somehow or other, the King became affectionate to a little deer and, falling from his position, had to accept the body of a deer in his next life. Due to Krsnas great mercy upon him, he could not forget his position, and he could understand how he had fallen. Therefore in the next life, as Jada Bharata, Maharaja Bharata was careful not to spoil his energy, and therefore he presented himself as a deaf and dumb person. In this way he could concentrate on his devotional service. We have to learn from the great King Bharata how to become cautious in cultivating Krsna consciousness. A little inattention will retard our devotional service for the time being. Yet any service rendered to the Supreme Personality of Godhead is never lost: svalpam apy asya dharmasya trayate mahato bhayat (Bg. 2.40). A little devotional service rendered sincerely is a permanent asset. As stated in Srimad-Bhagavatam (1.5.17):