अवजानन्त्यमी मूढा नृपरूपिणमीश्वरम् ।
नानुविन्दन्ति ते भद्रम् इह लोके परत्र च ॥ २४ ॥
avajananti-disrespect; ami-those (who); mudhah-being ignorant; nrpa-rupinam-in the form of the king; isvaram-the Personality of Godhead; na-not; anuvindanti-experience; te-they; bhadram-happiness; iha-in this; loke-world; paratra-after death; ca-also.
Those who, out of gross ignorance, do not worship the king, who is actually the Supreme Personality of Godhead, experience happiness neither in this world nor in the world after death.