Krishna, they should worship for material benefits
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As the unmixed sun ray is very forceful and is therefore called tivra, similarly unmixed bhakti-yoga of hearing, chanting, etc., may be performed by one and all regardless of inner motive. Udara-dhih means one who has broader outlook. People with desires for material enjoyment worship small demigods, and such intelligence is condemned in the Bhagavad-gita (Bg. 7.20) as hrta-jnana, the intelligence of one who has lost his senses. No one can obtain any result from demigods without getting sanction from the Supreme Lord. Therefore a person with a broader outlook can see that the ultimate authority is the Lord, even for material benefits. Under the circumstances, one with a broader outlook, even with the desire for material enjoyment or for liberation, should take to the worship of the Lord directly. And everyone, either an akamah or a sakama or moksa-kama, should worship the Lord with great expedience. This implies that bhakti-yoga may be perfectly administered without any mixture of karma and jnana. As the unmixed sun ray is very forceful and is therefore called tivra, similarly unmixed bhakti-yoga of hearing, chanting, etc., may be performed by one and all regardless of inner motive.
(More...) Even if a person has material desires, instead of worshiping the demigods he should pray to the Supreme Lord so that his connection with the Supreme Lord will be established and he will be saved from becoming a demon or a nondevotee. "A person who has broader intelligence, whether he is full of material desires, free from material desires, or desiring liberation, must by all means worship the supreme whole, the Personality of Godhead." (Bhag. 2.3.10) One should engage in full devotional service. Then, even though he has no desires, whatever desires he previously had can all be fulfilled simply by his worship of the Lord. The actual devotee does not desire even liberation (anyabhilasita-sunyam). The Lord, however, fulfills the desire of the devotee by awarding him opulence that will never be destroyed. A karmi's opulence is destroyed, but the opulence of a devotee is never destroyed. A devotee becomes more and more opulent as he increases his devotional service to the Lord.
(More...) Since Visnu is the Supreme, by worshiping Visnu one can fulfill all one's desires. There is no need to divert one's attention to any demigod.
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