Krishna gives rememberence & forgetfulness

The Supreme Personality of Godhead causes the asuras to forget Him and the devotees to remember Him. One's disinclinations are due to the Supreme Personality of Godhead. According to Bhagavad-gita the asuras do not know which way one should be inclined to act and which way one should not be inclined to act. Pravrttim ca nivrttim ca jana na vidur asurah: "Those who are demoniac do not know what is to be done and what is not to be done." (Bg. 16.7) Although the asuras oppose devotional service, it is to be understood that they are inclined that way due to the Supreme Personality of Godhead. Because the asuras do not like to engage in the Lord's devotional service, the Lord within gives them the intelligence to forget. Ordinary karmis desire promotion to Pitrloka, as confirmed in Bhagavad-gita. Yanti deva-vrata devan pitrn yanti pitr-vratah: "Those who worship the demigods will take birth among the demigods, and those who worship ancestors go to the ancestors." (Bg. 9.25)    (More...)

Thus the Lord as Paramatma is situated in everyone's heart, and He gives directions to the living entity to act in whatever way the living entity desires. In this life and in his previous lives the living entity does not know that the Lord is giving him a chance to fulfill all kinds of desires. No one can fulfill any desire without the sanction of the Lord. All the facilities given by the Lord are unknown to the conditioned soul.    (More...)