Preyas—activity which is immediately beneficial but not ultimately auspicious.Prabhupada ›Glossary›-P-›Preyas-activity which is Preyas-activity which is immediately beneficial but not ultimately auspicious. Link to this page: https://prabhupadabooks.com/glossary/p/preyas-activity-which-is-immediately-beneficial-but-not-ulti Previous: Prayojana-the ultimate goal of life, to develop love of God. Next: Prema-Love, especially love of Krsna. Cc., Adi-lila 4.165 distinguishes prema from kama (lust). Prema is evinced by service to Krsna's senses, whereas kama is evinced by service to the senses of the material body. See Krsna.