TEXT 261
sravana-kirtana ha-ite krsne haya 'prema'
sei pancama purusartha--purusarthera sima
sravana-kirtanahearing and chanting; ha-itefrom; krsneunto Lord Krsna; hayathere is; prematranscendental love; seithat; pancama purusa-arthathe fifth platform of perfection of life; purusa-arthera simathe limit of goals of life.
"When one comes to the platform of loving service to Lord Krsna by executing these nine processes beginning with hearing and chanting, he has attained the fifth platform of success and the limit of life's goals.
Everyone is after success in religion, economic development, sense gratification and ultimately merging into the existence of Brahman. These are the general practices of the common man, but according to the strict principles of the Vedas, the highest attainment is to rise to the platform of sravanam kirtanam, hearing and chanting about the Supreme Personality of Godhead. This is confirmed in Srimad-Bhagavatam (1.1.2):
dharmah projjhita-kaitavo 'tra paramo nirmatsaranam satam
vedyam vastavam atra vastu siva-dam tapa-trayonmulanam
srimad-bhagavate maha-muni-krte kim va parair isvarah
sadyo hrdy avarudhyate 'tra krtibhih susrusubhis tat-ksanat
"Completely rejecting all religious activities which are materially motivated, this Bhagavata Purana propounds the highest truth, which is understandable by those devotees who are fully pure in heart. The highest truth is reality distinguished from illusion for the welfare of all. Such truth uproots the threefold miseries. This beautiful Bhagavatam, compiled by the great sage Sri Vyasadeva, is sufficient in itself for God realization. What is the need of any other scripture? As soon as one attentively and submissively hears the message of Bhagavatam, by this culture of knowledge the Supreme Lord is established within his heart." This verse of Srimad-Bhagavatam rejects as cheating processes all religious activities that aim at achieving materialistic goals, including dharma, artha, kama and even moksa, or liberation.
According to Sridhara Svami, the material conception of success (moksa, or liberation) is desired by those in material existence. Devotees, however, not being situated in material existence, have no desire for liberation.
A devotee is always liberated in all stages of life because he is always engaged in the nine items of devotional service (sravanam, kirtanam, etc.). Sri Caitanya Mahaprabhu's philosophy holds that devotional service to Krsna always exists in everyone's heart. It simply has to be awakened by the process of sravanam kirtanam visnoh. Sravanadi suddha-citte karaye udaya (Cc. Madhya 22.107). When a person is actually engaged in devotional service, his eternal relationship with the Lord, the servant-master relationship, is awakened.

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