It is here mentioned that every living entity is atmarama. Temporarily covered by the influence of maya, the living entity serves his senses, which are represented as kama-krodha-lobha-moha-mada-matsarya. In the material condition, all living entities are engaged in sense gratification, but when they associate with devotees who follow the regulative principles, they become purified and awakened to their original consciousness. They then attempt to satisfy the senses of Lord Krsna and engage in His devotional service.