nāma-saṅkīrtanam—chanting the Hare Kṛṣṇa mahā-mantra; śrīman-mathurā-maṇḍale—in Mathurā, where Kṛṣṇa specifically performs His pastimes; sthitiḥ—residence.
" 'One should congregationally chant the holy name of the Lord and reside in Vṛndāvana.'
Navadvīpa-dhāma, Jagannātha Purī-dhāma and Vṛndāvana-dhāma are considered to be identical. If one goes to Mathurā-maṇḍala-bhūmi for sense gratification or to make a livelihood, he commits an offense and is condemned. Whoever does so must be penalized in the next life by becoming a hog or a monkey in Vṛndāvana-dhāma. After taking on such a body, the offender is liberated in the next life. Śrīla Bhaktisiddhānta Sarasvatī Ṭhākura remarks that residing in Vṛndāvana with a view to enjoy sense gratification surely leads a so-called devotee to a lower species.
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