TEXT 340
pita'-varna dhari' tabe kaila pravartana
prema-bhakti dila loke lana bhakta-gana
SYNONYMS
pita-varna dhari'-assuming the color yellow; tabethereafter; kaila pravartanaintroduced the sankirtana movement; prema-bhakti dilaHe distributed love of Krsna; loketo the people in general; lana bhakta-ganaaccompanied by His devotees.
TRANSLATION
"Accompanied by His personal devotees, Lord Krsna, assuming a golden color, introduces the hari-nama-sankirtana, the chanting of the Hare Krsna mantra, in the Age of Kali. By this process, He delivers love for Krsna to the general populace.

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