'পীত'-বর্ণ ধরি' তবে কৈলা প্রবর্তন ।
প্রেমভক্তি দিলা লোকে লঞা ভক্তগণ ॥ ৩৪০ ॥
'pita'-varna dhari' tabe kaila pravartana
prema-bhakti dila loke lana bhakta-gana
pita-varna dhari'-assuming the color yellow; tabe-thereafter; kaila pravartana-introduced the saṅkirtana movement; prema-bhakti dila-He distributed love of Krsna; loke-to the people in general; lana bhakta-gana-accompanied by His devotees.
"Accompanied by His personal devotees, Lord Krsna, assuming a golden color, introduces the hari-nama-saṅkirtana, the chanting of the Hare Krsna mantra, in the age of Kali. By this process, He delivers love for Krsna to the general populace.