| TEXT 340 pita'-varna dhari' tabe kaila pravartana prema-bhakti dila loke lana bhakta-gana SYNONYMS pita-varna dhari'-assuming the color yellow; tabethereafter; kaila pravartanaintroduced the sankirtana movement; prema-bhakti dilaHe distributed love of Krsna; loketo the people in general; lana bhakta-ganaaccompanied by His devotees. TRANSLATION "Accompanied by His personal devotees, Lord Krsna, assuming a golden color, introduces the hari-nama-sankirtana, the chanting of the Hare Krsna mantra, in the Age of Kali. By this process, He delivers love for Krsna to the general populace. Link to this page: https://prabhupadabooks.com/cc/madhya/20/340 Previous: Madhya 20.339     Next: Madhya 20.341 
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