In the year 1973 there was a gorgeous Ratha-yatra festival in London, England, and the car was brought to Trafalgar Square. The London daily newspaper the Guardian published a front-page photo caption: "ISKCON Ratha-yatra is rival to the Nelson Column in Trafalgar Square." The Nelson Column is a very impressive statue of Lord Nelson and can be seen from a good distance. Just as the residents of Puri compared the Ratha-yatra car to Mount Sumeru, the residents of London considered the car rival to the Nelson Monument.