kirtana-arambhe prema uthali' calila
nilacala-vasi loka dhana aila
kirtana-arambhe—in the beginning of the sankirtana; prema—ecstasy of love; uthali'—overpowering; calila—began to proceed; nilacala-vasi—all the residents of Jagannatha Puri; loka—people; dhana—running; aila—came.
When the congregational chanting began, ecstatic love immediately overflooded everything, and all the residents of Jagannatha Puri came running.
Link to this page: https://prabhupadabooks.com/cc/madhya/11/218