not sectarian

"Those whose minds are distorted by material desires surrender unto demigods and follow the particular rules and regulations of worship according to their own natures." (Bg. 7.20) Here it is plainly said that those who are directed by lust worship the demigods and not the Supreme Lord Krsna. When we mention the name Krsna, we do not refer to any sectarian name. Krsna means the highest pleasure, and it is confirmed that the Supreme Lord is the reservoir or storehouse of all pleasure. We are all hankering after pleasure. Anandamayo 'bhyasat. (Vs. 1.1.12) The living entities, like the Lord, are full of consciousness, and they are after happiness. The Lord is perpetually happy, and if the living entities associate with the Lord, cooperate with Him and take part in His association, then they also become happy.    (More...)