material designation

 
As long as one identifies himself as belonging to a certain family, a certain society or a certain person, he is said to be covered with designations.
As long as one identifies himself as belonging to a certain family, a certain society or a certain person, he is said to be covered with designations. When one is fully aware that he does not belong to any family, society or country, but is eternally related to Krsna, he then realizes that his energy should be employed not in the interests of so-called family, society or country, but in the interests of Krsna. This is purity of purpose and the platform of pure devotional service in Krsna consciousness.    (More...)

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