Krishna Consciousness is Authorized booklet

The quote book, "The Krishna Consciousness Movement is Authorized'', is very important. From each city find out important persons names and post it. You can send it to important members of the Government, businessmen, entertainers, sportsmen, etc. Another device is that you can address it to "Any Respectable Gentleman, Post Office . . ., City . . ., State . . .''. The postman will then deliver it to some respectable gentleman. Everyone who gets it will think: "I am a most respectable gentleman because he has give it to me.'' The best thing is to find out the customers list to some big magazine like "Time'' or "Life'', and post it to them. I think the post office can give concession rate for huge numbers of postings. Yes, go on adding any new important quotes in the reprinting.    (More...)

You are charging too much for the "Krishna Conscious Movement is Authorized''. It should not cost the Temples more than 10 cents or whatever the cost price is. This is our advertisement and is meant for mass distribution. I have already suggested to you how to do this.    (More...)

Regarding

Krsna Consciousness is Authorized

, the first thing you should do is arrange to have a few thousand sent to India immediately. They can be sent to the Calcutta temple but addressed to me. I am organizing an office of book distribution under my direct supervision, and I shall post these books to officers, professors, lawyers, etc. I think that the mass mailings of this book can be done by the BBT Mailorder department and BBT can cover the whole cost. But because we will be distributing it freely for the most part, you should try to get the cost reduced as far as possible. You can try to get a good response from your mailings, but regardless of the response, we should distribute this book indiscriminately to selected persons as I have already indicated: renown business, medical men, government officials, scientists etc. Your new membership publication should be included with the Krsna Consciousness is Authorized in any mass mailing.    (More...)