to intelligant men

 
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I am also encouraged that you are preaching to many businessmen acquaintances. That is very important work, so speak to them very frankly and with strength and conviction, and they will see, that even you are yourself a big businessman with high position and salary, still, you are a devotee, and they will also become devotees if you ask them. And if only a few of such big businessmen become devotees, they can change the whole world. So it a very great and responsible task, now do it very boldly and Krishna will reward you with all success. The secret is to engage everyone, even big businessmen; so at first engage them in some small way so they will not feel threatened, but they will enjoy that small service so much, automatically they will desire for more, and then gradually you convince them by strong arguments and engage them more and more, and then they will perfect their lives in Krishna Consciousness, and go back Home, back to Godhead.
Hope this will meet you in good health,
Your ever well-wisher,
A.C. Bhaktivedanta Swami
ACBS:sda
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Please accept my blessings. I beg to acknowledge receipt of your kind letter dated November 13, 1972, and I have noted the contents with great care. I am so glad to receive your report after such long time, and it appears that everything is improving more and more, by Krishna's grace. I like this idea of distributing books and preaching, that is Lord Caitanya's plan, and because you are doing it so nicely you are already making the greatest contribution, so what need there is for some special instruction from me? But if you want, I must give, because you are serving Krishna so nicely, so in that case my request to you is that you enter into the universities and colleges wherever possible and preach there with a view to recruiting some first-class devotees for helping me manage and push on this movement all over the world. Overall there is shortage of first-class, experienced men to manage things just to the highest standard, as you are doing. Therefore I am calling upon you the big leaders to push this idea forward, namely, to attract some educated men to join us. The idea is that they will only agree to join us if we ourselves conduct ourselves intelligently by the preaching approach. The secret will be to engage them as they like to be engaged, that is, supposing I have got some education, I am business student, or I have got some skill or talent, I am typist or musician or something like that, so I will like to utilize these things for Krishna only if I am encouraged in a certain way, very tactfully, and I must not be discouraged by too much forcing me at first to accept everything of shaving the head, rising very early, going for street sankirtana, like that. No, let me come gradually, let me study also Krishna Consciousness and see how it is practical and sublime. Gradually I may get some taste for these other things and agree to do them voluntarily and intelligently. We are not dogma or like army-camp, no. We are servants of Krishna, that means because we understand that Krishna is our Protector under all circumstances, we have no more any anxiety, so we become very liberal and tolerant of all kinds of seeing others' sinful activities, and we see them innocent victims of maya, and we try to help them understand what is the real position of life. So you know this art, how to attract and engage men, so aim yourself at the top-class of men and give them every opportunity and facility to become convinced of our philosophy and engage themselves to their satisfaction. That will be the best contribution. Now spread this idea also to the other leaders. So now I do not think there will be any difficulty for you to fill your Seattle centre with the best devotees in our Movement, and then I shall be very glad to come there at next opportunity to give them all my personal instruction. In this way, appeal yourself to the high class of men, not the mass. Mass, too, we do not eliminate anyone, but if best men are there to run on things, mass will follow later.    (More...)
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fully, it is very nice. So preach in this way, whatever is palatable to the student class, and give them factual Krsna Consciousness. In this way, try to recruit some men from the student class of men for joining us as future leaders of our Society. If we simply go on expanding and there are no qualified men to lead, then everything will be spoiled eventually. So you have got the best opportunity for this great service to Krsna, and I think that Krsna will send you some very qualified men to take instruction from you. But one thing is, do not spend much time for topics that are not concerned with Krsna Consciousness, neither try to speculate about history and other things. But the way you have described it, your program is nice. So if anyone students are serious to learn Krsna Consciousness from you, give them all help and facility, let them accept gradually by their intelligence. Do not force, but if gradually they understand, they will voluntarily accept the life of tapasya or austerity of Krsna Consciousness movement. In this way, by their voluntary agreement to join and follow strictly, they will assist me in the leading posts to spread on Lord Caitanya's message all over the world.    (More...)
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The report of book distribution going on in Chicago is very pleasing to me. As you know, our Chicago center is one of the most important. Please continue to use your intelligence to find out how to distribute my books more and more. I am especially pleased to learn that you are introducing my books as textbooks in the colleges. We especially have to try to attract the educated young men and women in your country so that in future there will be many strong leaders to keep our Krsna Consciousness Movement strong.    (More...)

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