unhappy to see us suffering

He is the father. So as father is very unhappy seeing the unhappy condition of the sons, although the son does not know, but father is unhappy, so Krsna is unhappy. Therefore He comes. He canvasses that "Why you are captivated by this false, so-called happiness? You give up this." Sarva-dharman parityajya mam ekam saranam vraja [Bg 18.66]. "I will give you relief. You come to Me. You will live happily, eternally, blissful life, without any," I mean to say, "scarcity, without any trouble."    (More...)

So the Krsna's business-He comes here. He has no business to come here because His agent, prakrti, is doing everything. But still, out of compassion, He comes in His original form, Krsna, or in His incarnation as Kapiladeva, and He says the same thing: "My dear sons, My dear rascal sons, you are suffering so much on account of this material contact. Please come to Me, take shelter of Me, and you will be happy." This is going on. And Krsna's representative says the same thing, that "You rascal, you take shelter of Krsna and be happy." This is Krsna consciousness. We are going from door to door of all rascals. I tell it, declare it publicly: anyone who is not Krsna conscious, he is rascal number one. I declare it. Come, any intelligent man. I shall talk with him. I shall prove that he is rascal number one if he has no Krsna consciousness. That's a fact.    (More...)