is direct association with Krishna

So we should give chance to people to hear about Krsna. Therefore we are opening so many centers. Please come and hear about Krsna. Then gradually you will assimilate. Because Krsna and Krsna's words, they are not different-absolute. When we hear about Krsna, that means we are directly associating with Krsna. And the more you associate with Krsna, the more you become purified. Hrdy antaḥ-stho hy abhadrani vidhunoti [SB 1.2.17]. Krsna helps in washing your dirty things within the heart. Ceto-darpana-marjanam [Cc Antya 20.12]. This is the process of cleansing the mirror of the heart. Mirror, when it isThe same thing, Caitanya Mahaprabhu says. Then, when we are free, tat-paratvena nirmalam [Cc Madhya 19.170], you become purified, we become purified. Then immediately we revive our Krsna consciousness and engage ourself in Krsna's service.    (More...)