here is krishna

So don't remain mūḍhaḥ. This is Krsna consciousness movement. Krsna consciousness movement is to educate people not to remain mūḍhaḥ. Be intelligent. It is a very nice cultural movement that it is trying to awaken people to their God consciousness: "Here is God." This is the sum and substance of Krsna consciousness. And the process is also bona fide because Krsna Himself is teaching the process. Krsna, first of all, generally He told, sarva-dharman parityajya [Bg 18.66], because this is the process. But because they are mūḍhas, rascals and sinful, they could not understand. They could not understand. Therefore Krsna came personally to teach people how to surrender. That is Caitanya Mahaprabhu. Apani acari prabhu jivere sikhaya.    (More...)

Rūpa Gosvami could understand that "Here is Krsna, Sri Caitanya Mahaprabhu." Krsnaya. Now He is acting as Krsna-Caitanya. Krsnaya krsna-caitanya-namne: "He has assumed the name of Krsna-Caitanya, but He is Krsna Himself." And what He is doing? Because previously, as Krsna, He simply ordered that "You surrender. Then you'll be purified and you'll be promoted." Now here, as Krsna-Caitanya, He is giving krsna-prema. Krsna-prema. Unless I understand you very thoroughly, how there can be love for you? Love is not so easy that simply by meeting, or one day's transaction, one becomes lover of other. No. It takes time. So in the Krsna form, Krsna, the Supreme Lord, He simply wanted that "You surrender; then you'll understand Me." But in the Caitanya Mahaprabhu, not only understanding Him, but one gets love of Krsna, the highest stage. Therefore He is addressed as namo maha-vadanyaya, the topmost charitable personality. He is giving krsna-prema.    (More...)