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Imported quote 14516
Actually, it is Krsna who personally advises all living entities to return home, back to Godhead. Sometimes Krsna sends His representative, who, delivering Krsna's very message, canvasses all living entities to return home, back to Godhead. Unfortunately the living entity is so greatly attached to material enjoyment that he does not take the instructions of Krsna or His representative very seriously. This material tendency is mentioned in this verse as gramya-matiḥ (sense gratification). The word mahim means "within this material world." All living entities within this material world are sensually inclined. Consequently they become entangled in different types of bodies and suffer the pangs of material existence.    (More...)

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