dvāparīyair janair viṣṇuḥ pañcarātrais ca kevalam kalau tu nāma-mātreṇa pūjyate bhagavān hariḥ

dvapariyair janair visnuh
pancaratrais ca kevalam
kalau tu nama-matrena
pujyate bhagavan harih
"In the Dvapara-yuga one could satisfy Krsna or Visnu only by worshiping Him gorgeously according to the Pancaratriki system, but in the age of Kali one can satisfy and worship the Supreme Personality of Godhead Hari simply by chanting the holy name." In his Bhakti-sandarbha (verse 284), Srila Jiva Gosvami strongly emphasizes the chanting of the holy name of the Lord as follows:
 

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