His Divine Grace A.C. Bhaktivedanta Swami Prabhupāda

Sri Caitanya Mahaprabhu, the golden avatara, appeared in India nearly 500 years ago. It is the custom in India that when a child is born, an astrologer is called for. When Lord Krsna, the Supreme Personality of Godhead, appeared 5,000 years ago, Gargamuni was called by His father, and he said, "This child formerly incarnated in five complexions, such as red and golden, and now He has appeared in blackish color." Krsna's color is described in the scriptures as blackish, just like a cloud. Lord Caitanya is understood to be Krsna appearing in golden complexion.

There are many evidences in Vedic literature that Caitanya Mahaprabhu is an incarnation of Krsna, and this is confirmed by scholars and devotees. In the Srimad-Bhagavatam it is confirmed that the incarnation of Krsna or God in this present age, Kali-yuga, will always engage in describing Krsna. He is Krsna, but as a devotee of Krsna He describes Himself. And in this age His bodily complexion will not be blackish. This means that it may be white, it may be red, or it may be yellow because these four colors-white, red, yellow and black-are the colors assumed by the incarnations for the different ages. Therefore, since the red, white and blackish colors were already taken by former incarnations, the remaining color, golden, is assumed by Caitanya Mahaprabhu. His complexion is not blackish, but He is Krsna.

Another feature of this avatara is that He is always accompanied by His associates. In the picture of Caitanya Mahaprabhu one will find that He is always followed by many devotees chanting. Whenever God incarnates He has two missions, as stated in Bhagavad-gita. There Krsna says, "Whenever I appear, My mission is to deliver the pious devotees and to annihilate the demons." When Krsna appeared, He had to kill many demons. If we see a picture of Visnu we will notice that He has a conchshell, lotus flower, club and disc. These last two items are meant for killing demons. Within this world there are two classes of men-the demons and the devotees. The devotees are called demigods; they are almost like God because they have godly qualities. Those who are devotees are called godly persons, and those who are nondevotees, atheists, are called demons. So Krsna, or God, comes with two missions: to give protection to the devotees and to destroy the demons. In this age Caitanya Mahaprabhu's mission is also like that: to deliver the devotees and to annihilate the nondevotees, the demons. But in this age He has a different weapon. That weapon is not a club or disc or lethal weapon-His weapon is the saṅkirtana movement. He killed the demonic mentality of the people by introducing the saṅkirtana movement. That is the specific significance of Lord Caitanya. In this age people are already killing themselves. They have discovered atomic weapons with which to kill themselves, so there is no need for God to kill them. But He appeared to kill their demonic mentality. That is possible by this Krsna consciousness movement.

Therefore, in Srimad-Bhagavatam it is said that this is the incarnation of God in this age. And who worships Him? The process is very simple. Just keep a picture of Lord Caitanya with His associates. [See picture on this page.] Lord Caitanya is in the middle, accompanied by His principal associates-Nityananda, Advaita, Gadadhara and Srivasa. One simply has to keep this picture. One can keep it anywhere. It is not that one has to come to us to see this picture. Anyone can have this picture in his home, chant this Hare Krsna mantra, and thus worship Lord Caitanya. That is the simple method. But who will capture this simple method? Those who have good brains. Without much bother, if one simply keeps a picture of Sri Caitanya Mahaprabhu at home and chants Hare Krsna, then one will realize God. Anyone can adopt this simple method. There is no expenditure, there is no tax, nor is there any need to build a very big church or temple. Anyone, anywhere, can sit down on the road or beneath a tree and chant the Hare Krsna mantra and worship God. Therefore it is a great opportunity. For example, in business or political life one sometimes finds a great opportunity. Those who are intelligent politicians take a good opportunity and make a success of it the first time it comes. Similarly, in this age, those who have sufficient intelligence take to this saṅkirtana movement, and they advance very quickly.