māṁ ca yo 'vyabhicāreṇa bhakti-yogena sevate sa guṇān samatītyaitān brahma-bhūyāya kalpate

mam ca yo 'vyabhicarena
bhakti-yogena sevate
sa gunan samatityaitan
brahma-bhuyaya kalpate
"One who engages in full devotional service, who does not fall down in any circumstance, at once transcends the modes of material nature and thus comes to the level of Brahman."
One can overcome the spell of maya and attain the transcendental platform by agreeing to engage in the devotional service of the Lord. Devotional service begins with sravanam kirtanam; therefore Sri Caitanya Mahaprabhu advised the beggars to chant the Hare Krsna maha-mantra for elevation to the transcendental position. On the transcendental platform, there is no distinction between the rich, the middle class and the poor.