Back to Godhead Magazine #50, 1972

It is the transcendental ambition of the International Society for Krishna Consciousness to save man from individual and collective victimization by the false values of modern society so that he may again be a free soul and live an inspired life with spiritual vision. The modern trend in human civilization leads to a polished type of animal life, for it stresses advancement of the animal propensities of eating, sleeping, sense gratification and defense as the standard of human progress, neglecting the culture of self-realization and spiritual values. The Krsna consciousness movement does not propose to stop the basic necessities of life, but it seeks to check this one-sided imbalance by introducing a universal method for spiritual reawakening and enlightenment centered around the chanting of the holy names Hare Krsna, Hare Krsna, Krsna Krsna, Hare Hare / Hare Rama, Hare Rama, Rama Rama, Hare Hare. The sound of these names of God can at once create an atmosphere of peace and harmony in which the free soul can enjoy his real life of happiness and pure consciousness. It is the purpose of Back to Godhead to assist human society to cross the limited boundaries of mundane progress and enter this joyful transcendental atmosphere of Krsna consciousness.