Whatever fund is collected for food distribution should be sent to India. Why is it not sent? The other funds coming from sales of books can be accounted for properly, so where is there any fraud? Sometimes a salesman can say something extraordinary in order to sell something, but that is not fraud. Just like they are selling this oil, saying that if you rub it on your bald head, hair will grow. Where is the case where a bald man's hair grew from this oil? But the government is not charging with fraud. Don't use these UNICEF cards, that will not be good. You can make ISKCON FOOD RELIEF cards. But the money collected using this card must be sent to India where we are actually feeding people. If we simply speak nicely to a person and try sincerely to get him to take the book he'll take it. Why should we adopt unfair means? We should not do anything which will create a bad impression or make us unpopular. People are after these books, they are hankering for them. We don't need to take cheating method. I never had to use any cheating method when I first began. I simply presented the real thing.   (More...)

Basically and practically speaking everything that is done sincerely for Krishna's satisfaction is perfect. But we have to be very very careful in our dealings with others so that they will not take the wrong view. Just like the gopis. They left their homes in the dead of night to go and meet this young boy Krishna for kissing and embracing. To the ordinary person, this is sinful, but to the devotee, it is worshipable and it is considered the highest form of devotion even by Lord Caitanya who was himself a very strict sannyasi. Therefore we are very careful not to discuss this rasa-lila in the presence of ordinary men because they will only misunderstand and commit offense. While dealing with the ordinary men, we must spread this movement in such a way that they will not misunderstand us and take offense. Try to sell as many of my books as possible to your best ability.   (More...)

Regarding the controversy about book distribution techniques, you are right. Our occupation must be honest. Everyone should adore our members as honest. If we do something which is deteriorating to the popular sentiments of the public in favor of our movement, that is not good. Somehow or other we should not become unpopular in the public eye. These dishonest methods must be stopped. It is hampering our reputation all over the world. Money collected for feeding people in India should be collected under the name ISKCON Food Relief. Not any other name. And every farthing of that money must be sent to India, or better yet, buy food grains there and ship them here and we will distribute. But every farthing collected for that purpose must be used for that purpose. I have already sent one letter to Ramesvara explaining these points.   (More...)

Please accept my blessings. I am in due receipt of your letters dated Jan. 1st and 5th, 1975 and have noted the contents. My general request is that you all distribute as many books as possible and at the same time be very careful in dealings with others so that they may not become irritated with us. Your book sale statistics are astounding. I am so much pleased. Please continue distributing such nice quantities and try to enthuse others more and more. You are sincere, so Krishna will give you all intelligence, strength and everything else you may need to distribute millions and millions of books.   (More...)

I have written letters to Ramesvara and Rupanuga in regards to the recent controversies about book distribution methods to be used by our men. You may refer to those letters if you like.   (More...)

Please accept my blessings. I have received your invitation to the opening of Prasadam Distributing International Inc., and I found it nicely presented. Krsna will give you intelligence how to engage in honest, brilliant, glorious work on His behalf. There is no need to engage in anything dishonest. Krsna has given enough money, now earn by honest means.   (More...)