Sometimes members of the International Society for Krishna Consciousness-especially in the Western countries-find it difficult to approach people to distribute books because people are unfamiliar with the traditional saffron robes of the devotees. The devotees have therefore inquired whether they can wear European and American dress before the general public. From the instructions given to King Prataparudra by Sarvabhauma Bhattacarya, we can understand that we may change our dress in any way to facilitate our service. When our members change their dress to meet the public or to introduce our books, they are not breaking the devotional principles. The real principle is to spread this Krsna consciousness movement, and if one has to change into regular Western dress for this purpose, there should be no objection.
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Please accept my blessings. I am in due receipt of your letter dated 6 February 1976 and have noted the contents. It is nice that you are continuing to distribute BTG. If karmi dress is favorable, then go on with karmi dress. We have to execute missionary activities; dress is not fundamental.   (More...)
Now with Bhagavad-gita translated in Japanese our standing will be there. Let us sell Bhagavad-gita only in plain dress, we don't require saffron dress. Try to sell to the professors and at the school colleges as we are doing in other countries. Book distribution is our best preaching work. But, all our men must follow the regulative principles. That must not be neglected.   (More...)
Your description of how you are distributing Bhagavad-gita is very nice. Follow that principle. There is no need of sannyasa dress. Organize this system all over Southeast Asia and distribute as many books as possible. I think that in Taiwan the Chinese people are very friendly to the Americans.   (More...)

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If you Love Me Distribute My Books -- Srila Prabhupada