TEXT 101
yāre dekhe, tāre kahe,--kaha kṛṣṇa-nāma
ei-mata 'vaiṣṇava' kaila saba nija-grāma
yāre dekhe—whomever he meets; tāre—to him; kahe—he says; kaha kṛṣṇa-nāma—kindly chant the Hare Kṛṣṇa mantra; ei-mata—in this way; vaiṣṇava—devotees of the Supreme Personality of Godhead; kaila—made; saba—all; nija-grāma—his own village.
These empowered people used to request everyone and anyone-whomever they saw-to chant the holy name of Kṛṣṇa. In this way all the villagers would also become devotees of the Supreme Personality of Godhead.
In order to become an empowered preacher, one must be favored by Lord Śrī Caitanya Mahāprabhu or His devotee, the spiritual master. One must also request everyone to chant the mahā-mantra. In this way, such a person can convert others to Vaiṣṇavism, showing them how to become pure devotees of the Supreme Personality of Godhead.

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