"eka krsna-name kare sarva-papa ksaya
nava-vidha bhakti purna nama haite haya
eka krsna-name—one holy name of Krsna; kare—can do; sarva-papa—of all sinful reactions; ksaya—destruction; nava-vidha—nine processes; bhakti—of devotional service; purna—complete; nama haite—simply by chanting the holy name; haya—are.
"Simply by chanting the holy name of Krsna, one is relieved from all the reactions of a sinful life. One can complete the nine processes of devotional service simply by chanting the holy name.
sravanam kirtanam visnoh
arcanam vandanam dasyam
iti pumsarpita visnau
bhaktis cen nava-laksana
kriyeta bhagavaty addha
tan manye 'dhitam uttamam
These are the activities of hearing, chanting, remembering, serving, worshiping, praying, obeying, maintaining friendship and surrendering everything. As far as chanting the holy name of Krsna is concerned, one can be freed from all sinful reactions by chanting the holy name without committing offenses. If one chants offenselessly, he may be saved from all sinful reactions. It is very important in devotional service to chant the holy name of the Lord without committing offenses. The nine devotional processes such as sravana and kirtana can all be attained at once if one simply chants the holy name of the Lord offenselessly.
In this regard, Srila Jiva Gosvami states in his book Bhakti-sandarbha (173): yadyapi anya bhaktih kalau kartavya, tada kirtanakhya-bhakti-samyogenaiva. Out of the nine processes of devotional service, kirtana is very important. Srila Jiva Gosvami therefore instructs that the other processes, such as arcana, vandana, dasya and sakhya, should be executed, but they must be preceded and followed by kirtana, the chanting of the holy name. We have therefore introduced this system in all of our centers. Arcana, arati, bhoga offering, Deity dressing and decoration are all preceded and followed by the chanting of the holy name of the Lord-Hare Krsna, Hare Krsna, Krsna Krsna, Hare Hare Hare Rama, Hare Rama, Rama Rama, Hare Hare.
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