krsna-adi, ara yata sthavara-jangame
krsna-preme matta kare krsna-sankirtane
krsna-adi—beginning from Krsna; ara—and; yata—ail; sthavara-jangame—moving and nonmoving creatures; krsna-preme—in love of Krsna; matta—maddened; kare—make; krsna-sankirtane—chanting the holy name of Krsna.
The holy name of Krsna is so attractive that anyone who chants it-including all living entities, moving and nonmoving, and even Lord Krsna Himself-becomes imbued with love of Krsna. This is the effect of chanting the Hare Krsna maha-mantra.
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